No matter what you sell, your Brand needs to come to life if you want your business to Thrive.
A brand is the identity and story of a company that makes it stand out from competitors. A successful brand must stand the test of time and deliver a clear and consistent image to all its stakeholders. The goal of branding is to earn space in the minds and hearts of your customers that align with your business vision.
In a crowded marketplace, it's not just about existing, it's about being seen, heard, and remembered. Do your customers truly know you, where to find you and what to expect? If not, we're here to change that.
Brand Strategy Approach
At Thrive, we propel your brand to stand out in the competitive landscape with our robust 6-step brand strategy process. Uncover your unique point of difference and craft powerful marketing strategies that not only create a competitive advantage but also resonate with your target audience, ensuring your business thrives in the market.
Brand Purpose
Customer Needs
Emotional Connection
Brand Promise
Brand Voice
Brand Architecture
Brand Strategy Approach
How is the process in building a Strategic Plan?
In a workshop environment with you, and any key stakeholders you want to involve, we will work through the following points:
What is your brand vision
(This is the reason you are in business)?
Who are your current customers and what do they think about your brand/product?
What are the brands unique and distinctive positioning in the market?
Who is your primary target market and how will you reach them?
What are your goals and objectives
into the future?
What strategies should you deploy to get a maximum return on investment?
What are the benefits of a Brand Strategy?
At the end of the process, you end up with a Brand Map that guides all your brand actions and behaviours - Logo and packaging briefs, Website brief and Brand Growth Strategy. We then work with you to identify the strengths and weaknesses of the brand and identify strategies to overcome them.
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What Thrive Business Counselling can do for your business?
With many years working on big and small brands such as Nike, Lindt, Watties, Vodafone, and Coloxyl, to name just a few in almost any category you can think of, we understand what it takes to build a brand that will help your business grow.