Experienced strategists and marketing professionals, Zeynep Roberts and Chris Christofi have joined forces to launch Thrive Business Counselling, introducing a new model of strategic support designed to help startups and small to medium-sized businesses move confidently from “surviving” to “thriving.”

STRATEGIC skills are becoming a rare asset in marketing departments, and organisations are devoting little time or resources to strategic...

While personal experience and knowledge can help to conceptualise and pinpoint problem areas in a business, it is the numbers that...